The Future of African Media: Ownership

The message of the first day of SMW Lagos 2016 was clear: Africans need to own their media.

Attendees received tips from leaders in digital media such as Claude Grunitzky, co-founder of TRUE Africa. In our Google Hangout Suite, he began his session, Building an African Media Company in the Age of Social, by asking the audience if print in Africa is dead. He also urged Africans to take ownership of their media. “The continent,” he said “is looking for media companies that are rooted in the African experience.” He also believes we need to also support media ‘Made in Africa.’ His example was Indians supporting their movie industry, Bollywood. “We need to be wiser about investing and supporting our own media in Africa,” he said. Read More